New Normal, New Marketing Strategy
Sejak COVID19, banyak brand melakukan perubahan strategi marketing. Apa saja yang perlu dilakukan? Baca disini!
Pandemi COVID-19 membuat masyarakat mengalami perubahan kebiasaan dalam menjalani gaya hidup sehari-hari. Hal tersebut juga menyebabkan pergeseran kebutuhan karena masyarakat harus menjalani masa karantina mandiri dengan tetap berdiam diri di rumah dan membatasi kontak fisik serta sosial dengan dunia luar.
Buat kamu yang sering banget melanglangbuana di dunia maya, nama “Dorippu” mungkin sudah nggak asing lagi di telinga kamu. Ya, Dorippu alias Andriani Toegiono ini memang seorang influencer yang punya cerita hidup inspiratif, mulai dari pendidikan hingga hubungan asmara.
The woman who’s been called the “future of fashion” has advice for aspiring Instagram influencers: Stop with the staged photos posing with croissants or balloons against a beautiful backdrop.
Understanding the algorithm is key. Your Instagram analytics are a gold mine of valuable insights about your audience, your content performance and the effectiveness of your business’ marketing strategy. But many brands don’t maximize on all this information or use it strategically when it comes to growing their business online.
WeChat, the Chinese messaging giant with more than 1 billion monthly active users around the world, just added a Snap-like ephemeral video feature as part of its biggest overhaul since 2014.
Snapchat is looking to increase user engagement with the app with the launch of a new feature called Lens Challenges. Users can opt to participate in the challenges by creating a snap with a Lens that’s themed to a particular song, dance, holiday, event and more, the company explains.
Facebook-owned Instagram is reportedly trialing a new type of account for content creators with large audiences on its platform, according to Hollywood Reporter.
A year ago, YouTube launched its own take on Stories, with the addition of a new short-form video format called Reels. The feature, which was rebranded as “YouTube Stories” at last year’s VidCon, was initially available only to select YouTube creators. But in June, YouTube said it would later in the year expand Stories to all creators with more than 10,000 subscribers. Today, it has done just that.
Instagram Monday said it would again crack down on users who pursue “inauthentic activity” to boost an account’s popularity. Within hours, BlackHatWorld, a forum popular with self-proclaimed “black hat” social media marketers, was in crisis.
Facebook is working on a new app that it hopes could win back the attention of teens while capitalizing on its recently-attained major label music licenses. Facebook is building a standalone product where users can record and share videos of themselves lip syncing or dancing to popular songs, according to information from current and former Facebook employees.
Instagram is working on a new standalone app dedicated to shopping, The Verge has learned. The app — which may be called IG Shopping — will let users browse collections of goods from merchants that they follow and purchase them directly within the app, according to two people familiar with the matter. Instagram declined to comment.
The rapid growth and consumption of Instagram Stories has made it hard for advertisers to ignore, even if they have reservations over whether they can match the high-end, premium content on the platform. Spending is shifting to Instagram, with brands like Smirnoff, Nike and Stella Artois starting to spend more money on the vertical video format. Here is the state of advertising on Instagram Stories, in five charts Advertisers are shifting ad dollars to Instagram due to Instagram Stories
Instagram is at last quenching the thirst of its thirsty, thirsty unverified users. The company just introduced a trio of new features designed to make Instagram a generally safer and more authentic place to hang out (third-party 2FA — enable it!) and for the first time the platform now offers users a straightforward way to request verification.
IGTV didn’t get the benefit of being splayed out atop Instagram like Stories did. Instead, the long-form video hub is a bit more distant, located in a standalone app as well as behind a static orange button on the main app’s homescreen. That means users can go right on tapping and scrolling through Instagram without coming across IGTV’s longer videos, which range up to an hour.
Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.
MTV and IGTV Partnership Confirmed, MTV is using IGTV, Instagram video app, to release its nominations for this year’s Video Music Awards.
Snapchat is building a visual product search feature, codenamed “Eagle,” that delivers users to Amazon’s listings. Buried inside the code of Snapchat’s Android app is an unreleased “Visual Search” feature where you “Press and hold to identify an object, song, barcode, and more! This works by sending data to Amazon, Shazam, and other partners.” Once an object or barcode has been scanned you can “See all results at Amazon.”
Facebook has secured exclusive rights to broadcast all 380 English Premier League football matches in parts of South East Asia from 2019 in a deal worth $200m.
Instagram is turning the Time Well Spent philosophy into features to help users avoid endless scrolling and distraction by notifications. Today, Instagram is rolling out its “You’re All Caught Up – You’ve seen all new posts from the past 2 days” warning in the feed, which TechCrunch broke the news about in May.
The well-travelled editor will cultivate relationships with brands and high-profile people in the fashion and beauty industries, much like Eva Chen does currently at Instagram.
(Bloomberg) -- Facebook Inc.’s Instagram is estimated to be worth more than $100 billion, if it were a stand-alone company, marking a 100-fold return for the app was purchased in 2012, according to data compiled by Bloomberg Intelligence.
Instagram today announced IGTV, a standalone app for watching long-form vertical video that will also have a tab inside the flagship app. When you log in to IGTV, it will automatically begin playing vertical videos from people you follow, along with personalized recommendations from elsewhere in Instagram. The app is now available on iOS and Android.
TechCrunch has learned that the Instagram longer-form video hub that’s launching tomorrow is called IGTV and it will be part of the Explore tab, according to multiple sources.
Instagram’s shoppable tags are about to pop up in Stories. The company started testing the feature back in 2016 with a limited set of 20 partners. Since then it’s been a hit, expanding broadly to regular brand posts in the feed.
Instagram confirmed to BuzzFeed News today that it’s no longer testing a feature that would have let people see when someone took a screenshot of their story.
Last week TechCrunch reported Instagram will launch a long-form video hub, with a tentative June 20th launch date. Now Instagram is asking reporters to RSVP for a June 20th “special event,” confirming our scoop’s date. The invitation simply reads “Instagram has some news to share, and we want you to be the first to hear about it.” This is Instagram’s chance to evolve from social media to just ‘media,’ stealing longer mobile viewing sessions away from YouTube and Snapchat Discover.
Instagram is preparing to unveil a home for longer-form video — a YouTube competitor and its take on Snapchat Discover. According to multiple sources, Instagram will offer a dedicated space featuring scripted shows, music videos and more in vertically oriented, full-screen, high-def 4K resolution. Instagram has been meeting with popular social media stars and content publishers to find out how their video channels elsewhere would work within its app. It’s also lining up launch partners for an announcement of the long-form video effort tentatively scheduled for June 20th.
Instagram is considering doing away with video length constraints, according to The Wall Street Journal, which tonight published a report about “a new feature” that would let users post long-form clips of up to an hour. That would open new creative flexibility for users and bring Instagram closer in line with YouTube and its own parent company, Facebook. The plan is described as tentative, so Instagram could ultimately decide against radically extending the maximum running time of videos on its platform.
Instagram users were missing 70 percent of all posts and 50 percent of their friends’ posts before the app ditched the reverse chronological feed for an algorithm in July 2016. Despite backlash about confusing ordering, Instagram now says relevancy sorting has led to its 800 million-plus users seeing 90 percent of their friends’ posts and spending more time on the app.
We’re at the cusp of the visual communication era. Stories creation and consumption is up 842 percent since early 2016, according to consulting firm Block Party. Nearly a billion accounts across Snapchat, Instagram, WhatsApp, Facebook, and Messenger now create and watch these vertical, ephemeral slideshows. And yesterday, Facebook chief product officer Chris Cox showed a chart detailing how “the Stories format is on a path to surpass feeds as the primary way people share things with their friends sometime next year.”
Social media stars have always been treated like nobodies instead of VIPs on Snapchat. Despite pioneering the Stories and creative tools they love, the lack of support saw many drift to YouTube’s ad dollars and Instagram’s bigger audience. Now Snap CEO Evan Spiegel is finally stepping up to win back their favor and their content.
Instagram is preparing to let you add music to your Stories, judging by code found inside its Android app. “music stickers” could let you search for and add a song to your posts, thanks to licensing deals with the major record labels recently struck by Facebook. Instagram is also testing a way to automatically detect a song you’re listening to and display the artist and song title as just a visual label.
Instagram just quietly added an in-app payments feature as a test appearing for some users, as first spotted by TechCrunch today
Are influencers crucial to a social platform’s survival? The state of Snapchat begs this question. Some might say that things started going downhill for the app when it introduced its universally bemoaned interface update in February. But marketers know that Snapchat’s design flaws go back much farther than that.
Netflix is releasing a new feature today called mobile previews, which is essentially a version of stories on apps like Instagram and Snapchat that shows you previews of shows and movies on the subscription service.
Instagram is adding new option to help make your selfie images look better called Focus mode. The option has been in testing for the past few weeks. Apple offers a similar tool in later versions of the iPhone (7 and 8), but Instagram’s will work on a wider variety of devices by utilizing background segmentation and face detection technology.
Instagram is preparing to launch a feature called Nametags that lets you create a special image that people can scan with the Instagram Stories camera to follow you. TechCrunch broke the news of Nametags code in Instagram’s Android APK last month. But now thanks to reader Genady Okrain we have screenshots and more details of the Instagram Nametags feature.
Aaron Brooks is the Co-Founder and Executive Director of Vamp, a digital startup which helps brands better connect with quality social influencers. The wait is over, shoppable tags are here and are set to transform the face of ecommerce. In a bid to create a more ‘seamless experience’ for retailers, Instagram is to finally launch shoppable posts, the app’s most requested feature.
Has flat lay had its day? Even if you have no idea what flat lay is, you’ll have seen it: Instagram photos of scrupulously arranged products, snapped from above. Whether it’s perfect positioning of cheesecake ingredients or the artistically amassed inners of a beauty blogger’s handbag, they’re inarguably satisfying to look at.
Having tested shoppable tags for brands in the US, the feature has been expanded to eight countries enabling retailers to promote and sell products through images shared via the app, allowing users to purchase products directly.
Social ads are hitting a wall. While prices continue to jump, performances don’t budge. The unlikely loophole? Influencer marketing. With the same targeting possibilities as display advertising, influencer marketing has become an unmatched acquisition channel in an environment that is all too saturated.
Instagram’s next big Stories feature could let you compliment or trash talk other people’s feed posts, or embed a “see post” button to promote your own. A TechCrunch reader sent us these screenshots of the new feature, which Instagram confirmed to us is appearing to a small subset of users. “We’re always testing ways to make it easier to share any moment with friends on Instagram” a spokesperson wrote. Now those moments can include dunking on people.
Influencer marketing has never been more popular, and, as such, there are a multitude of questions that remain unaddressed. These questions have fueled several misconceptions around the topic, including influencer selection, FTC guidelines and measurement.
For as long as social media celebrities have existed, brands have been trying to tap into their star power. The reason is clear: Not only do these new stars have a massive number of loyal fans, but their connection to their audience is authentic and unmitigated by traditional gatekeepers.
Why online "influencers" want to develop their businesses off social media as well as on.
Meaningful interactions are rooted at the core of present-day digital marketing. From micro-moments to the rise of influencers, the space is flooded with critical decision points that may result in a sale -- and Facebook is always adapting.
The insurance industry is facing marketing challenges posed by a market shift in customer demand towards digital business processes. Millennials in particular are catching the attention of marketers, and for good reason. At present, millennials (age 18-30) represent 25% of the world’s population, and by 2025 will account for 75% of the workforce. Given these statistics, it’s clear that this generation offers a huge business opportunity for insurance providers.
Instagram wants to be your phone, not just your camera. And it wants to be better at it than Snapchat.
Snapchat has always been terrible at analytics, only showing daily Story view counts that content creators had to screenshot just before they disappeared every 24 hours in order to prove their worth to sponsors. But starting today, tens of thousands creators who make official Stories or have large followings will start seeing a slew of view count and demographic analytics on their Snapchat profile.
Marketing and advertising have evolved in many ways over the past decade, particularly with the ways we consume media, most notably social media. The advent of social media has ushered in a new wave of creators— the talented individuals who have showcased their creativity and developed a following around their content.
Instagram may be about to launch video calls, a new leak suggests. The feature would allow you to hold video chats with other Instagram users through the app, as you can already do on WhatsApp or Facebook Messenger.
In an effort to reach out to younger Singaporeans, the ministry has paid for over 50 social media "influencers" to post on Instagram to promote the Budget process.
I recently spent time in China interviewing C-level leaders across different industries. After several interviews, I was struck by a pattern I observed. Not one marketer had talked about promotions or advertising or any of the top-of-mind tactics that might arise from a discussion with CMOs trained in the West. Instead, a term that kept emerging was KOL. The consistent, key lever that CMOs focused on to drive growth was engaging KOLs, or key opinion leaders.
Just as Alibaba broke news headlines with its record-breaking US$25.3bn sales haul on Single's Day, Lazada Indonesia led its own 11.11 celebration in Southeast Asia by dominating social media with an army of 1,000 influencer posts, marching in a fuchsia-colored parade of Photos, Videos, Boomerangs, Livestreams, and Instagram Stories to usher in 2017's biggest online shopping event.
SAN FRANCISCO, United States Dior, Louis Vuitton, Dolce & Gabbana and Christian Louboutin are the fashion brands with the highest engagement rate on Instagram's Stories feature.
Beauties update : With the launch of Ultima II Day Lotion SPF+, this cosmetic brand invite numerous Beauty Influencers to try their products and share it on social media.
Cristiano Ronaldo unveils the Nike Mercurial Vapor Superfly II boots. (Photo by Paul Gilham/Getty Images for Nike) Why is influencer marketing growing faster than digital ads? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world.
Once David and Andrew Fung start talking about food, there's hardly a moment of silence. The Seattle natives, brothers, and soon-to-be reality television personalities call themselves "food enthusiasts," but a few minutes of conversation reveals more than just a love of eating: they're passionate about the details of a dish -- from the ingredients to the cooking process -- and the knowledge they wield about the regions in the world their favorite foods come from is nothing short of impressive.
Social media influencers have continued to be a hot commodity for brands in recent years, with interest in 'influencer marketing' majorly increasing since 2013. However, according to L'Oreal Paris, many brands are getting it wrong by focusing on short-term exposure rather than long-term gain.
Becoming an influencer sounds quite nice doesn't it? Influencer marketing is hot right now and to become an influencer is even hotter. One of the key appeals for brands is the fact that influencers come with their own loyal social media following, creative ideas and insight into target demographics.
Would-be writers with a passion for fashion became a force to be reckoned in the noughties, as blogging surged in popularity. Bloggers such as Susanna Lau, founder of Style Bubble, and Chiara Ferragni, aka the Blonde Salad and Amazon Fashion's European brand ambassador now sit shoulder to shoulder with Anna Wintour and Cara Delevingne on the front row of the biggest fashion shows.
Like other big beauty brands, Unilever faces growing competition from startups with understated packaging, lofty prices and backing from social-media influencers. So the beauty giant set out to beat them by joining them sort of by soft launching Evaus haircare products through a handful of emerging beauty and fashion bloggers.
Jack Morris, 26, and his girlfriend Lauren Bullen, 24, met in March, 2016, while both travelling in Fiji. Since, the inseparable pair have grown to be world-renowned travel bloggers and visited 45 countries together - all while earning a six figure salary for their stunning photographs and breathtaking Instagram feeds. And now, Jack, who is originally from Manchester, has revealed some of his top tips and how he and his Australian girlfriend have transformed their passion into a full time career.
For efficient brand impact in China's massive retail market, more U.S. retailers are turning to key opinion leaders (KOLs) to influence Chinese consumers' online purchases. Fung Global Retail & Tech expects the emergence of KOLs as 'celebrities' popular online personalities will continue to propel the growth of cross-border e-Commerce for foreign retailers.
Following the success of Lazada's Single's Day Campaign on 11/11, where Lazada smashed regional social media records, Lazada yet again launched the biggest influencer marketing campaign in Southeast Asia with over a thousand (1,000+) influencer posts to celebrate the biggest online sale of 2016, all the way from November, leading up to "Mega sales" dates from 12-14 December, 2016.
Just as Alibaba broke Singles Day sales records in China by surpassing $17.7 billion in sales in one day, Lazada made its own Single's Day waves regionally by launching the largest influencer marketing movement in Southeast Asia breaking unprecedented records in social media history.
As influencers carry more weight in the marketing world, these social media stars are playing an increasingly major role in defining brands across the luxury fashion, beauty and fragrance categories.
Lazada Indonesia, in collaboration with Iconreel.com, is set to make history and break social media records in Southeast Asia by unveiling Lazada's Online Revolution Campaign on Tuesday, 11/11 (11th November, 2016).
Back in the midst of August, online fashionista Zoella uploaded a first look at her Christmas beauty range.
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